Should I Buy Google Ads?
October 25, 2022Google Ads| Category:
Cost-Per-Click (CPC) Google Ads have become the norm for many small and medium-sized businesses. Yes, Google Ads are a good idea, but like everything, you should do some homework to make the most of your advertising budget. We provide some great reasons to buy Google Ads, and if you’d like to learn more, Google even provides tutorials.
Can someone else take care of your Google Ad campaigns?
SmartWebPros is a digital marketing agency/website building agency in London, ON, employing a trained-by-Google, long-time ad strategist who helps your business by setting up your Google Ads and taking care of your ad campaigns for you.
Let us know if you would be interested in a free consultation concerning any aspect of website design, hosting, marketing consultation, SEO strategies, or of course, Google Ad help.
9 Reasons to Buy Google Ads:
- Google Ads can help you target an audience and send them directly to a wowing promotional landing page or right to your website’s product or service page.
- Getting your ad on Google is an auction.
- There is potential to appear at the top of search results.
- You don’t need a big budget to start.
- You can target customers based on geography.
- Consumers see your company/your ad; at the very moment, they are looking online for your product or service.
- You can create curated, specific information for a landing page.
- You can track your Return On Investment (ROI)
1. Google Ads can help you target an audience and send them directly to a wowing promotional landing page or right to your website’s product or service page.
If you use proper keywords and your ad provides real value for a potential customer, buying Google Ads is a great idea to help others see your brand and business. However, because Google Ad pricing is by click, you can easily and quickly spend a lot of money.
By understanding more about Google Ads and intelligent ad spending, your Google Ad can tell you a lot about which promotions work best and which services and products potential clients spend their money on.
2. Getting your ad on Google is an auction.
The highest bid during the time you are buying your ad for your specific chosen keywords wins the highest search result. You indicate to the Google Ad Bot the maximum you’ll spend per click, and if you win the auction, you will pay only one cent above the next highest bidder’s maximum bid. This all happens in a matter of seconds, in real-time.
3. There is potential to appear at the top of search results.
Spending the necessary money to beat out competitors gives you the top spot. That in itself is a huge draw of Google Ads. There are not many other types of advertising that can put your business at the top of a busy search engine, where frankly, most people now head toward to research and buy most things. Too, newspapers, magazines, radio ads, and TV cannot tell you how many people are seeing or buying from you because of your ad.
4. Competitors and the popularity of your business niche will dictate, to a degree, what you’ll need to spend to get your ad near or at the top.
Using less competitive keywords will help keep costs down and connect you to those people directly using them in their search. These keywords have a lower search volume.
5. You don’t need a big budget to start.
You won’t be at the top without spending the necessary money. (A more significant budget allows you to be in the top position longer.) However, let SmartWebPros launch a trial campaign for $5/day (or any amount) if you’re just starting with Google Ads. We can advise on which keywords may work best and try different keywords to see which one is successful.
6. You can target customers based on geography.
For example, if your services are locally located, your ads will help you focus your ad on that demographic.
7. Consumers see your company/your ad, at the very moment they are looking online for your product or service.
Strike when the consumer iron is hot.
8. You can create curated, specific information for a landing page.
Create a landing page to help a potential consumer understand how you will provide a better experience, service, or product.
9. You can track your Return On Investment (ROI) through data analytics.
This can give you essential information for your business goals, what keywords work best, and what consumers are interested in. You’ll see how often people clicked on an ad, data about those who clicked, how many converted, and the time of day that got the most clicks. A surprising amount of information is available on the Google Ad dashboard after your ad campaign.
How much do Google Ads cost?
The minimum you can spend is 1 cent a click. The average cost is 1 – 2$ per click. However, competition from similar businesses can quickly raise the bidding depending on the popularity of your product or service.
Read more about Google ads from Google itself.