Sharing the Content of Your Company’s Website
Your company probably has a website, but are you reminding your existing customers about it or telling potential customers about it when they show interest in your business?
If you have invested in a website for your business, you should be utilizing it to its fullest potential.
A website is like an online business card in a sense. Remind your customers what you stand for and what you have to offer them. If you have content that appeals to your ideal customers, show it to them and remind them to look up a particular blog post for helpful information.
Moreover, if you regularly add new content like pictures, reviews and blog articles, you should especially share it. This article will review why leveraging content on your company’s website is a great idea.
Draw people’s attention to your content
Telling others about your site provides value for minimal cost and time
Even if you have a small website with only a few pages, if it is up to date and easy to navigate, we recommend sharing it whenever possible. One main benefit of leveraging your website content is that it comes at very little to no cost.
Ways you can share your website content:
- Posting on your business social media pages
- Posting takes very little time and comes at no cost. People connected with your business on social media usually have a relationship with you already. Most of your following will be open to hearing from you regularly. You can also ask your followers to share the content you post. If you genuinely operate a great business, your audience will be willing to hear you and engage with you on social media.
- Posting in public Facebook groups
- Hootsuite has a great article about Facebook Groups. Posting in them can be a great way to engage with new people and build relationships directly. The time investment is similar to posting on your company’s page, and it comes at no dollar cost to you.
- Emailing to an existing customer list
- You might have a list of emails for a newsletter or from previous customers. As long as you have their consent, you can reach out to them. Email marketing might have some cost depending on how many people you’re reaching out to with each email. You can do this regularly with new content like blogs. Or just once in a while with a general page on your website. The beautiful thing about email marketing is that even if your recipients don’t thoroughly read your emails, they’ll be reminded of your business and what it can offer.
- Telling People in Person
- This applies to existing and potential new customers. You and your staff should be leveraging content on the company website in person whenever it makes sense. For example, suppose you operate a vehicle mechanic shop, and winter is approaching. In that case, you can mention a blog you’ve written about the importance of investing in snow tires. If you already have the content on your website, why wouldn’t you at least mention it?
Remind your Current Customers and Reach New People
When you communicate with current and potential customers regularly, you remain top of mind for them. This will lead them to visit your business more often, possibly leaving a review online or sharing your website content with people they think it may help.
Referrals are a big part of gaining new customers. You are likely already getting referrals from some of your customers, but you can probably get even more. You have to give them a reason to tell their networks about you. That means you need to reach out and make it easy for them to share your content.
By posting content online, it makes it very straightforward for your customers to share stuff about you. Ideally, your clients would introduce you directly, but the next best thing is to have your client share a link to your website with someone who will get value out of it. If they see the value and have a great first impression of your business, there’s a good chance they will reach out.
Making people aware of your business’ approach can make the difference between choosing you over a competitor. The Canadian Marketing Association gives another example of content marketing.
Sharing content on your company’s website also opens up an excellent opportunity to ask people what they would like to hear about—a chance to educate them on what they want to know. It can also lead to more feedback and reviews being submitted online.
As mentioned above, if you genuinely have a great business, some of your customers will be willing to view and share content on your website. This could mean reading your blog, leaving a testimonial, or sharing it with their friends and family. You only need to put some effort into communicating more with them.