Google Broad Core Update June 2019
Google has begun rolling out its latest search algorithm update for June 2019. Google is constantly updating its search algorithm, sometimes multiple times a day, but this will be the second “broad core” search algorithm update this year. This means they’re making a whole host of updates to the existing algorithm to make their search results as relevant as possible for users.
The previous Broad Core Update was in March of 2019. Google has released many large updates like this in the past but doesn’t always tell us beforehand—or at all. We can tell when major updates take place by the shifting of our rankings, but we can’t always tell what Google has updated, nor can we know exactly why one site’s ranking dropped while another shot up. Often, Google will not tell us what they’re updating or what we should do to optimize for these changes. You should keep track of your site with some important metrics on Google Analytics. Google wants our sites to speak for themselves, and it’s important to always keep your site up to date and optimized to Google’s best practices, rather than waiting for an algorithm update and hoping it doesn’t affect you.
After all, the purpose of all these updates is always to return the best results for Google’s customer: the searcher. Whether that’s someone on their phone during their bus ride home, someone hollering across the room to their Google Home, or someone on Google’s desktop browser.
So how do we optimize websites when Google is constantly changing their algorithms? The only real answer to this question is to have a great website. I know it’s a vague statement, but what we do each month for our monthly SEO clients is to ensure that nothing on their website is broken or doesn’t fit Google’s best practices. Having a website that clients want to go to and gives them the services and answers that they’re looking for, makes Google want to rank us higher. As long as we keep up with Google’s best practices, and at SmartWebPros, that’s what we do, then Google will want to deliver your site in their search results.